Andrew Christian’s best seller is an amazing line of technically advanced, custom-woven men’s underwear. “Our underwear is designed well, looks cool, and feels comfortable,” says Andrew Christian, designer and the man behind the iconic company. “It’s affordable and appeals to many types of people, including women who want to buy their men something sexy.”
 |
| Model: Albert D. |
Although most people think of underwear when they hear the name Andrew Christian, it’s actually the last category of clothing to be added to the popular designer’s brand. “I have been designing sportswear and swimwear for years prior to adding underwear into the line,” says Andrew.
Andrew Christian underwear is designed by concept. “We have many different types of customers all with different needs and desires,” explains Andrew Christian. “Almost Naked is designed for guys who want ultra comfort. Trophy Boy customers are guys that are ‘hung’. Show-it underwear targets guys that want more support and exhibitionists who like a bulge to show in their pants. Color Vibe, Vivid Fuse and RetroPop are super affordable.” Once they identify a need in the market, Andrew Christian tries to design an underwear for it.
 |
| Model: Cameron R. |
Andrew Christian has successfully explored the technology of underwear design. With looks that include Anti-Muffin Top, Flashback and Show-It, Andrew Christian’s designs have changed the game for men’s underwear. “When I introduce a new concept into the line, I never know how people will receive it,” explains Andrew. “However, underwear is functional, so I try to think of concepts that will really benefit someone.” Andrew Christian is continuing to test and develop new underwear technologies, and he assures me that they are always working on something new. Their latest introduction has been the Trophy Boy line of underwear. “I designed this underwear a larger pouch that is anatomically shaped for guys that are well endowed,” says Andrew.
 |
| Model: Cody F. |
Although the marketing seems to be strongly targeted toward gay men, Andrew Christian has all types of customers. “Our Color Vibe, Almost Naked, RetroPop and Vivid Fuse are typically in the top 20 best selling underwear on Amazon,” explains Andrew. “The new generation of men, straight or gay, are much more liberal and don’t care how something is labeled.” (If you’re curious to check out the latest best sellers on Amazon, visit this link: http://www.amazon.com/gp/bestsellers/apparel/1045712/ref=pd_zg_hrsr_a_1_4_last.)
 |
| Model: Ian R. |
When asked about his own favorite pair of underwear, Andrew Christian responds, “I test out every new style of underwear we introduce so I am always wearing something new. With a big grin on his face, he adds, “But I do love the Trophy Boy....so you know what that means.”
At the Next To Nothing (N2N) Fashion Show, you can expect to see a wide variety of Andrew Christian’s underwear line. If you see something on the runway that you want to add to your collection, you can shop online at http://www.andrewchristian.com.
 |
| Model: Tommy W. |
The Next To Nothing (N2N) Fashion Show is happening on Thursday, June 13th at 8:30 PM at Club NV in Knoxville's Old City. This event is part of Knoxville PrideFest, and it's their biggest fundraiser of the year. Along with an incredible fashion show, there will also be an auction where you can purchase the designs seen on the runway. For more information about the Next To Nothing Fashion Show, check out the website (www.knoxvillepridefest.com), Facebook (facebook.com/knoxpridefest), and Twitter (@KnoxvillePride).
No comments:
Post a Comment